Online Physique Coaching  •  The GUI Method

Build a bigger, leaner, more aesthetic physique.

Personalised training, nutrition and accountability built around your individual physique, goals and lifestyle.

Applications are reviewed personally. Suitable applicants are invited to a coaching consultation.

The Problem

You train hard. Your physique should show it.

You can spend years training hard without ever building the physique you originally wanted. Progress stalls, you're unsure whether to build or cut, weak points refuse to improve, and you start questioning whether your programme is actually taking you anywhere. The effort is there — but your physique still doesn't reflect it.

01

Training without direction

You're putting in effort without following a progression system built around your individual physique.

02

Unsure whether to build or cut

You keep moving between gaining and dieting without a clear long-term physique strategy.

03

Weak points aren't improving

Your programme treats every muscle equally even though your physique doesn't need every muscle prioritised equally.

04

Your physique doesn't reflect your effort

You may be stronger or heavier, but your proportions, muscularity or body-fat level still aren't creating the aesthetic you want.

That's exactly what CoachedByGui was built to solve.

More muscle•Better proportions•Greater strength•Improved body composition•Clear progression

The GUI Method

A physique-first approach to training, nutrition and progression.

The GUI Method isn't about becoming as heavy as possible. It's about building the most muscular, proportionate and aesthetic version of your individual physique.

01

Assess

Understand your physique, experience, lifestyle and starting point.

02

Prioritise

Identify which areas will create the greatest improvement to your physique.

03

Personalise

Build training and nutrition around your body, goals, equipment and schedule.

04

Progress

Track performance and make improvement measurable.

05

Refine

Adjust training, nutrition and priorities as your physique develops.

06

Educate

Understand why decisions are being made so you become a more knowledgeable lifter.

Assess → Prioritise → Personalise → Progress → Refine → Educate

Your programme should evolve as your physique evolves.

Online Coaching

More than a workout programme.

Coaching removes the guesswork from your training, nutrition and progression.

01

Personalised Training

Training built around your goals, physique, experience, schedule and equipment.

02

Nutrition Strategy

Calorie and macronutrient targets aligned with your current physique goal.

03

Weekly Check-Ins

Regular progress reviews to assess performance, recovery, nutrition and adherence.

04

Programme Adjustments

Training and nutrition evolve according to your progress and feedback.

05

Technique Feedback

Exercise execution can be reviewed to improve training quality and progression.

06

Accountability

Clear expectations, consistent feedback and someone making sure the plan is actually being executed.

Gui Ribeiro, coach behind CoachedByGui — current physique
Gui Ribeiro's physique before building his current physiqueBefore
Gui Ribeiro's current physiqueCurrent

About Gui

I've spent years building the physique I once wanted. Now I help other people build theirs.

I'm Gui Ribeiro, the coach behind CoachedByGui.

My interest in fitness developed beyond simply becoming stronger. I became fascinated with how training, nutrition, exercise selection and muscular proportions could completely change the way a physique looks.

Years of experimenting with my own training, gaining and dieting phases, exercise selection and progression — combined with my academic background in Sport & Exercise Science — became the foundation of The GUI Method.

"Don't build my physique. Build the best version of yours."

BSc Sport & Exercise Science

Coaching

Personalised coaching. Built around you.

Every client follows The GUI Method. The difference between coaching options is simply the level of access, monitoring and support required.

Online Coaching

  • Personalised training
  • Individual nutrition targets
  • Weekly check-ins
  • Progress analysis
  • Programme adjustments
  • Technique feedback
  • Messaging support
  • Accountability
Most Personal

1:1 Premium Coaching With Gui

For clients who want the highest level of direct support and involvement from Gui.

  • Everything included in Online Coaching, plus:
  • Personally coached directly by Gui
  • Weekly 1:1 coaching call
  • Priority messaging
  • More frequent monitoring
  • Detailed physique and weak-point assessments
  • Closer programme management

Not sure which option is right for you? Apply first. If your application is accepted, we'll discuss which level of coaching best suits your goals and support requirements during your consultation.

Founding Client Opportunity

A limited number of founding-client places are currently available for the first generation of CoachedByGui clients.

How It Works

From application to your first phase.

01

Apply

Tell me about your goals, experience and current situation.

02

Consultation

Suitable applicants are invited to a coaching consultation.

03

Onboard

Complete your full training, nutrition and lifestyle assessment.

04

Start

Receive your personalised coaching system and begin your first phase.

FAQ

Questions, answered.

Yes. Training and nutrition are adjusted around your individual physique, goals, experience, schedule, equipment and progress.

Yes. Coaching can be adapted to different experience levels as long as you're willing to learn and consistently follow the process.

No. Training is built around the equipment realistically available to you.

Both follow The GUI Method. Premium Coaching provides greater direct access to Gui, closer monitoring and a higher level of support.

Your application is reviewed personally. Suitable applicants are then invited to book a consultation where we discuss your goals, current situation and whether coaching is a good fit.

Minimalist empty room with grey textured walls, softly lit at the centre and fading into dark corners

You already know the physique you want.

Now build it with a plan.

Stop guessing what to train, when to gain, when to diet and whether what you're doing is actually working.

Applications take approximately 5 minutes.

    base44
    Edit with Base44